SEO Report · Prepared for Joshua Tokarski by Commercial Rev Engine · July 13, 2026

Five Star Roofing

The full picture for fivestarroofingservices.com: rankings, links, content, and the local market — every number pulled from Semrush and the site itself, and verifiable from your phone.

The headline

Google sends this website zero visitors a month. And it's moving in the wrong direction.

A year ago the site ranked for 63 search terms. Today it's 11 — an 83% collapse — and not one of them sits above position #31, deep on page 4 where nobody clicks. Every search that wins new commercial work in Billings and Bismarck — "commercial roofing billings mt," "roofing contractors billings mt," "roofing bismarck nd" — is being answered with someone else's name.

Source: Semrush monthly history, US database, June 2025 → June 2026. Checked July 13, 2026.

Your scoreboard today

~0/mo

Visits from Google search. The market leader in Billings gets an estimated 337.

Keywords the site ranks for — down from 63 a year ago.

#31

Best position on any search, page 4 of Google. Zero top-10 rankings.

Authority Score. Bradford Roof: 15. Empire Roofing: 8. You're last on the block.

#36

Where you rank for your own name — "five star roofing co." A Missoula company with a near-identical name is in the way.

14 pages

Total site size. No blog, no city pages, for a company serving 5 states.

Where you rank on the money searches

Search	Searches/mo	Your position	Status
commercial roofing billings mt	50	#31	Page 4
five star roofing co. (your name)	90	#36	Brand — losing it
roofing billings mt	140	#41	Page 5
roofing company in billings	50	#41	Page 5
commercial roof coating billings mt	40	#43	Page 5
metal roofing bismarck	90	#45	Page 5
roofing contractors billings mt	170	#49	Page 5
roof leak detection mandan nd	40	#54	Page 6

Source: Semrush, July 13, 2026. That's the complete list — 8 searches, all page 4 or worse. Everything else in the market, the site is absent from entirely.

The demand you're not even on the board for

Search	Searches/mo	What a click costs advertisers
commercial roofing near me	12,100	$28.54
commercial roofing contractors near me	8,100	$28.54
commercial roof coating	2,400	$7.41
flat roof repair near me	2,400	$23.74
metal roofing billings mt	110	$9.04
roofers billings mt	90	$29.33
roof repair billings mt	70	$26.94
roofing bismarck nd	140	$10.77
roof repair bismarck nd	40	$15.81

"Near me" searches resolve to wherever the searcher is standing — Billings, Bismarck, Bozeman, Rapid City. With real local pages and a strong Google listing, those searches are winnable in every metro you serve. And note what advertisers pay: "commercial roofing billings mt" costs $116.53 per click in Google Ads. That's the market telling you what one organic visitor is worth.

Source: Semrush keyword database, US, July 13, 2026.

Who's winning your market

Company	Authority	Est. Google visits/mo	Why they win
CentiMark (national)	—	—	Dedicated Billings location page on a national domain
Bradford Roof	15	337	Strongest local site — clean links, 48 ranking keywords
Empire Roofing	8	20	Page 1 for "commercial roofing billings mt" on a modest site
Quality Roofing / Sprague / Kirkness	—	—	Round out page 1, plus Yelp and Facebook listings
Five Star Roofing (you)	5	~0	Page 4+, absent from the map pack conversation

The encouraging part: this is not Atlanta. The strongest local competitor has an Authority Score of 15 — a number a focused link and content program can reach. Empire Roofing sits on page 1 with a score of 8. The gap between invisible and page 1 in Billings is months of correct work, not years.

Source: Semrush organic SERP for "commercial roofing billings mt" + Backlink Analytics, July 13, 2026.

The issues

Issue 1 · The backlink profile is polluted

Of 400 domains linking to the site, the overwhelming majority are spam — including 22 domains carrying the anchor text "join our telegram … darksidelinks."

A spam network of auto-generated .web.app / firebaseapp.com pages (all on one Google-hosted IP) plus junk TLDs (.sbs, .cfd, .store) — every one Authority Score 2 or lower.
Genuinely good links are rare: Billings Chamber of Commerce (AS 31), GrowthZone (AS 40), DexKnows (AS 35). That's roughly the whole list.
This junk is why 400 referring domains produce an Authority Score of just 5 — and it's a standing risk to future rankings until it's disavowed.

Source: Semrush Backlink Analytics, referring domains + anchors reports, July 13, 2026.

Issue 2 · Google isn't sure who you are

Hundreds of links pointing at your domain carry the name of a different company: "Five Star Roofing Systems" of Missoula.

Anchors like "commercial roofing company missoula mt five star roofing systems" (56 domains) and "meet our team five star roofing systems" (48 domains) point at fivestarroofingservices.com. Mixed identity signals are a likely reason the site ranks #36 for its own name. Untangling this — consistent name, address, phone everywhere, plus a strong Google Business Profile — is foundational.

Source: Semrush anchor-text report, July 13, 2026.

Issue 3 · The website fights its own keywords

URL slugs no one searches for: Roof Repair lives at /commercial-roof-renovation, Roof Replacement at /roof-change-services, Roof Inspection at /roof-examination-services. Nobody searches "roof change" or "roof examination."
One homepage doing all the work: the title tag stuffs Billings MT and Bismarck ND into a single page; 7 of the 11 ranking keywords point at the homepage while service pages barely register.
Zero local pages for a company serving Montana, Idaho, Northern Wyoming, North Dakota and South Dakota. No Bismarck page, no Bozeman, no Rapid City — nothing for Google to rank in those markets.
Generic meta description — "expert roofing solutions for homes and businesses" — no city, no differentiator, and it contradicts the commercial positioning.
No blog, no answer-format content — nothing for AI search (ChatGPT, Google AI Overviews) to quote when a facility manager asks who to call.

Source: fivestarroofingservices.com sitemap.xml (14 URLs, all lastmod 2026-05-05) + live page review, July 13, 2026.

What you have going for you

Assets most competitors don't have

Commercial-only positioning in a market where most competitors chase residential — the same lane that lets small sites win the SERP.
A five-state footprint (MT, ID, N. WY, ND, SD) with almost nobody defending the secondary metros — Bismarck alone has ranked demand with no strong local answer.
Conklin energy-efficient systems — a manufacturer story competitors can't copy, and uncollected directory/backlink opportunities.
Billings Chamber membership — already your best link; the same play repeats in every service-area chamber.
Sound technical basics — HTTPS, sitemap, robots.txt, canonical all in place. This is a visibility problem, not a rebuild.

Foundations check

Area	State	Status
Google Business Profile	Listing exists (linked from site); no visible posting or photo cadence — review live together on the call	Underused
Local pages	None — 0 city/service-area pages across a 5-state footprint	Missing
Content	14 pages, no blog, no FAQ answer blocks, generic metas	Thin
Backlinks	400 referring domains, mostly toxic spam; Authority Score 5	Polluted
Brand identity	Name collision with Missoula's "Five Star Roofing Systems"; ranks #36 for own name	Confused
Site technical	HTTPS, sitemap, robots, canonical OK (Duda platform); full crawl not yet run	Solid base

The next 90 days

Days 1–14

Claim your identity

Google Business Profile rebuilt: commercial services spelled out, service area set, posting + job photos started, review engine turned on
Citations built identically across Yelp, BBB, Angi, Bing, Apple Maps — one name, one number, everywhere
Disavow file submitted for the spam network; brand-collision cleanup begins

Days 15–45

Build the local layer

Service pages rewritten onto real search terms — roof repair, roof replacement, roof inspection + city — with commercial copy, photos, and CTAs
City pages for Billings and Bismarck first, then Bozeman, Great Falls, Rapid City, Williston
Semrush site audit + rank tracking live, so every move is measured against this report

Days 46–90

Own the flat-roof lane

Content push for commercial decision-makers: coating vs. replacement, hail and snow-load damage, Conklin systems, cost + FAQ answer blocks AI can quote
Chamber + supplier + association links across all five states to lift authority off 5
Monthly scoreboard vs. this report: rankings, review pace, map-pack entry, traffic

The bottom line

Right now the website is a business card nobody gets handed. But the market is small, the leaders are beatable — page 1 belongs to a site with an Authority Score of 8 — and the commercial lane across five states is nearly undefended. Clean up the identity, build the local pages, earn real links, and Five Star can own searches competitors pay $116 a click to rent.

Commercial Rev Engine · July 13, 2026 · Sources: Semrush (Domain Overview, Organic Research, Backlink Analytics, Keyword database), fivestarroofingservices.com sitemap & live page review